BAMA RUSH – montage

In August 2021, the long-held tradition of sorority recruitment at the University of Alabama, also known as rush, went viral on TikTok. Becoming a viral sensation and cultural phenomenon using the hash tag “Bama Rush,” to date more than 2 billion people have watched. In the upcoming feature documentary BAMA RUSH, Fleit follows four young women as they prepare to rush at the university in 2022. In this documentary, Fleit explores the emotional complexities and stakes of belonging in this crucial window into womanhood.

A project done for director Rachel Fleit and HBO Max.