“California Livin'” by Mac Dre is a seminal music video in the West Coast hip-hop scene, showcasing the laid-back, yet gritty lifestyle of California’s Bay Area. Directed by Chris Kirk, this video stands out for its authentic portrayal of early ’90s street culture and the burgeoning hyphy movement.

Mac Dre, born Andre Hicks, was a pioneering figure in the Bay Area rap scene, known for his influential role in the hyphy movement. The song “California Livin'” was released in 1991 and became a defining track for Mac Dre’s career, highlighting his smooth flow and vivid storytelling. The video complements the song by visually capturing the essence of California’s urban life, featuring scenes of cruising in lowriders, street gatherings, and the vibrant energy of Bay Area neighborhoods.

The production of the video aligns with the DIY spirit of the early ’90s hip-hop videos, offering a raw and unfiltered look into the artist’s world. The collaboration between Mac Dre and Chris Kirk brought to life a video that not only promoted the song but also cemented Mac Dre’s status as a key player in West Coast rap.

A project done for East Bay based Strictly Business Records.