“Sic Wit Tis” by Mac Mall is a classic Bay Area rap music video from his debut album “Illegal Business?” released in 1993. The video was directed by Chris Kirk and is notable for its authentic representation of 90s West Coast hip-hop culture. Mac Mall, born Jamal Rocker, hails from Vallejo, California, and is known for his distinctive flow and raw lyrical content. The video captures the gritty, streetwise essence of the era, with Mac Mall delivering verses that address social issues and personal struggles.

The production, led by Chris Kirk and featuring photography by Mark Herzig, emphasizes a raw, unfiltered look that complements the song’s themes of authenticity and resilience. Mac Mall’s performance is backed by the soundscapes crafted by producer Khayree, who played a significant role in defining the sonic identity of West Coast hip-hop during that period.

A project done for East Bay based Strictly Business Records.