UCSF Osher Center – manifesto film

The UCSF Osher Center offers a dynamic approach to health, healing and prevention by integrating modern medicine with established practices from around the world.

The mission is to transform the way medicine is practiced by conducting rigorous research on integrative approaches to health, educating students, health professionals and the community, and treating patients with compassionate care that addresses all aspects of health and wellness – physical, psychological, social and spiritual.

The Osher Center for Integrative Medicine came into being in 1997 because of the vision of UCSF School of Medicine Dean Emeritus Haile T. Debas, MD, and the generous support of the Bernard Osher Foundation. Dr. Debas felt that UCSF, as one of the top-ranked biomedical research and teaching institutions in this country, needed to take the lead in researching complementary and alternative therapies and educating its doctors so they could help advise their patients, many of whom are seeking out these therapies. Today, the Osher Center operates as a campus-wide multidisciplinary program at UCSF.


A project done for San Francisco based agency Whitty Worldwide.