The initial challenge was to tell this energy “horror story” to the general public and stimulate demand for smarter electronics. This film was done in partnership with California Strategies and The Energy Foundation, who are working on an on-going program to unite the technology industry and government policy makers in an initiative that will promote green economic growth.

The film is narrated by the Emmy Award winning actor, director and environmental activist Josh Fox.

A project done for San Francisco based agency Whitty Worldwide and the California Energy Commission.